Throughout his life, H.C. Ørsted became an important figurehead within not only physics, but also within philosophy, poetry and aesthetics, establishing the Royal Danish Polytechnic Institute (today known as the Technical University of Denmark), becoming its first director in 1829. Ørsted helped establish the world we know today, and his curiosity, dedication and interest in nature is exactly what we all need to create a world that runs entirely on green energy.
Since 2006, we have cut our use of coal by 73% and more than halved our CO2 emissions. By 2023, we will be completely coal-free and will have reduced our CO2 emissions by 96% against a 2006 baseline. We have built enough offshore wind to power 9.5 million people and we plan to triple this number by 2025.
Our transformation and our recent divestment of the upstream oil and gas business means that we have become too green for our name. DONG, originally short for Danish Oil and Natural Gas, is no longer an accurate description of who we are, or who we want to be.
As of November 6, we are changing our name to Ørsted after the Danish scientist Hans Christian Ørsted. In 1820, he discovered electromagnetism, which helped lay the foundation for the way we produce power today. His curiosity, dedication, and interest in nature are essentials as we continue the transformation to a green energy future.
With the change of company name, we introduce a new logo and brand identity. Reflecting our heritage, it is inspired by Danish design and embodies the values of simplicity, functionalism, humanism, and the sustainable way of life.
Going forward, we will be fully committed to renewable energy solutions and will no longer invest in fossil fuels. We will continue to build on our strongholds in offshore wind, bioenergy and innovative customer solutions, while also expanding into energy storage as an essential part of the energy transformation.
Why has DONG Energy changed its name?We want to create a world that runs entirely on green energy. DONG Energy stands for Danish Oil and Natural Gas, but we no longer produce oil and gas, and have decided to stop all use of coal. We have undergone a green transformation and because of this, we are changing our name to Ørsted. The change is inspired by the curiosity, dedication and interest in nature from one of Denmark’s best known scientists, H.C. Ørsted. 200 years ago he helped lay the foundation for how we produce power today.
Why Ørsted?Our new name recognizes H.C. Ørsted, one of Denmark’s the greatest scientists. Ørsted’s curiosity, dedication and interest in nature are essential to creating a world that runs entirely on green energy.
In what way will Ørsted differentiate from DONG Energy?We have already undergone a profound transformation to green energy. Our focus going forward will be on green growth based on our existing business platforms in offshore wind, biomass, green costumer solutions and advanced waste-to-energy solutions. We will also explore new green growth opportunities, if they support our vision, provide a strong competitive position and create value for our shareholders.
How do you pronounce the name in the UK?We will pronounce Ørsted with the Danish Ø sound and a ‘d’ sound at the end. So it is pronounced Ur-sted.