Powering people

The value of community impact

By Adele Tharani, Ørsted Social Sustainability Manager

A group of children creating a chalk drawing of a wind turbine blade in Grimsby
As part of Ørsted’s community outreach, the offshore wind developer sponsored the ‘Our Future Starts Here’ event in Grimsby in 2022. 
Credit: Ørsted
The global transition to renewable energy is critical to counter climate change, tackle biodiversity loss, reduce air pollution, boost economic development –and deliver greater energy security. 

The scale and pace of the development of large infrastructure on land and at sea to support the energy transition is unprecedented. 

Inevitably, as green energy infrastructure expands, it touches local communities, environments and natural ecosystems. 

At Ørsted, the world’s leading offshore wind developer, our vision is to build a world that runs entirely on green energy. But we know we can’t do it alone; we need community support to succeed. 

To win that support, it’s vital that we demonstrate that we build green energy with both people and nature in mind. 

For us, proving that we can effectively contribute to community wellbeing is not a nice-to-have activity, it is imperative for our business’s long term prospects. 

Being a good neighbour – a strategic business priority


When we build green energy projects – we’re in it for the long haul. For instance, when we build an offshore wind farm, we invest up to 10+ years in the development and construction of the project, and once it’s built, we are present in our communities for 25 years in the maintenance and operation phases of the offshore wind farm. 

With over 30 years of experience developing offshore wind projects, we know that we only succeed if we create a socially sustainable business that brings economic, social, and environmental benefits to the local communities we work in.

Bringing value to communities brings value to us as a company and to the wider green energy transition. 

Community relationships are crucial for the support we need to secure required permits, while investments into community wellbeing helps us secure our future workforce, supply chain, and local renewable energy demand. 

To us, the social sustainability of our projects has to be managed as stringently as any other strategic business area – in order to drive the most value to communities.

We’ve therefore developed a community impact approach that aims to maximize value for communities and builds on key pillars of action, measurement, and collaboration. 
Adele Tharani, Social Sustainability Manager
Adele Tharani, Ørsted Social Sustainability Manager

Impactful community investments where it matters


The core to our approach is making sure that we invest in the future of the local communities where we construct and operate our projects by building long-term relationships through engagement activities and community investments.

Our ambition is to help foster thriving communities that can share the benefits of the green transition through skills training, apprenticeships, and supply chain engagement, as well as the broader positive impacts we can make through our investments into local eco-systems restoration, public infrastructure or addressing some of the most pressing social issues in a specific area.

Depending on local needs, that support includes community benefit funds, partnerships and support for Science, Technology, Engineering and Maths (STEM) education. Our four community benefit funds in the UK have so far awarded over £11.5 million to more than 800 local social and environmental projects. In the Humber region alone, we’ve invested more than £45 million directly into local community, education and skills development.

An example of us addressing some of the most pressing social issues in a specific area is our support of Onside’s Horizon Youth Zone in Grimsby. The state-of-the art, purpose-built youth centre is designed to inspire and support Grimsby’s young people to lead healthier and happier lives.

Our £1 million investment in the Youth Zone is an investment in Grimsby’s future and the regeneration of the area. In turn, a thriving community is crucial to the longevity of our business in the area as we depend on the local workforce, services, and community support for our presence.

Our outreach extends to restoring coastal ecosystems to mitigate climate change and support biodiversity. In the Humber Estuary, we’ve teamed up with Yorkshire Wildlife Trust and Lincolnshire Wildlife Trust on the Wilder Humber project to restore seagrass and salt marsh and introduce half a million native oysters to improve the health and resilience of the estuary’s ecosystem.

In other areas, we have also been exploring co-ownership of renewable energy assets which could allow an even broader spread of benefits in a community.
Humber restoration project

We cannot manage what we do not measure


A core element of our approach is measuring the outcomes and impacts of our community investments.  We need to understand where we started – and the impact and value of our community investment activities. 

As there are no standardized methodologies to assess and measure a renewable energy asset’s impact on community wellbeing, we have started to pilot different measurement methodologies to inform where investments into socio-economic and broader community wellbeing bring the most value.

Over the last two years we have piloted longitudinal studies in the UK of our impacts on wellbeing indicators in a community, measuring the social return on investment (SROI) of our apprenticeship schemes, community benefit funds, volunteering, and biodiversity work. 

Our goal is to create a measurement framework to guide our community engagement so that we achieve the positive impact renewable energy can have on jobs, skills and supply chain, as well as social mobility, cohesion, public health and livelihoods more broadly.

Collaboration is key


We are not the only ones on this journey. For several years we have been part of a growing coalition of renewable energy developers, NGOs, governments and private renewable energy offtakers that are keen to work towards making nature and community-positive renewables a reality.

This coalition organised by the World Economic Forum includes a diverse group of organizations from developers and OEMs, to The Crown Estate and The Nature Conservancy. This coalition continues to expand to include more members that are keen to showcase and leverage the business case for developing renewables with nature and communities in mind.

Collaboration with communities and across the renewable energy industry eco-system is key to progress towards value delivering community impact and the energy transition. Let’s work together to make it happen.

To hear more from Adele about the importance of social sustainability to the green energy transition, please visit Ørsted’s stand at the Global Offshore Wind conference on 17 June at 10:30 am.

Ørsted at Renewable UK's Global Offshore Wind Event

Hear from Ørsted’s expert speakers and visit us at stand M10.